Great Content

Put yourself front and center, engage and differentiate

Great Content

GREAT CONTENT GENERATES AND ENGAGES AN AUDIENCE

differentiate and win

Your business success relies on your ability to communicate and market, and regardless of your profession, today’s digital and reputation-driven universe requires that you communicate effectively.

CONTENT TIPS FOR YOU Practicing what we preach

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Top tips to convert engagement into leads.

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Attract new customers, retain existing clients and for increasing engagement.

GREAT CONTENT GENERATES PROSPECTS & LEADS

94% of all business to business purchases today start with an online search of some form, whether Google, Bing or increasingly through social media discovery. Engagement online requires interesting, quality content that ensures you are front and center on these online searches.

Your content has to have value, even if a transaction is not going to take place. You’ve got to give your customers and prospects value through your content. Content must dovetail back into the purchasing journey, but using only “buy from me” messages will never work

WHAT IS CONTENT?

Content is everything you produce digitally. Starting with your brand, your key messages, what your website and social media channels look like and the content you put out on them – blogs, white papers, case studies, infographics, info snippets, videos and more.

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MAKING GREAT CONTENT

Generic content is dull. Dull content isn’t useful or engaging. Be prepared to fully understand your audience and what they what to know and take a position about the content you produce. Cultivate your content for your audience, have an opinion and stand for something that matters to you and your customers.

DIFFERENTIATE YOURSELF

We help you build great looking content that fits into your digital engagement strategy and can also help you deploy it intelligently.

We make sure you are front and center of the 94% of those business purchases that start with an online search.

We educate you in how to use content online within a content strategy that is centered around what your customers and prospects want to know.

TO BETTER UNDERSTAND HOW TO USE DIGITAL

ENGAGE WITH US

Ingenuity, Skill, Guile: Our Watchwords.

If you have a desire to understand better how to use great content to help you engage better with your audience, to help you grow, or just to fix an immediate problem you have, 650hours are your ideal partner, located in London and Leeds with a UK wide reach.