Your website is the door into your brand. Make sure yours is up-to-date and puts your company message front and centre for all existing clients and potential customers. Use it to highlight what makes your business different and provide value by having assets which look at key industry trends or give insight into what benefits working with your company can bring.

When contacting existing clients or reaching out to potential new customers, it helps to have assets you can send them which explain the core functions and success stories of your business. A well written and graphically accented White Paper, Case Study or Report is one method of doing this. Use them to highlight how you’ve helped solve a problem or worked with other businesses to meet their needs or pick up on an industry trend and offer your own unique insights.

One of the easiest ways to give existing clients or potential new clients an insight into what makes your company tick is the use of a blog. They can range in tone from a light-hearted glimpse into the daily workings of your business, or be expanded to provide thought leadership and useful How To guides.

Another powerful asset is the Infographic, which provides bite-sized pieces of information in a graphical format; easy to read and easy to share. This allows your company to focus down on key elements of your business or to provide How To guides or shareable images which look at industry trends.

None of the above will be of any use to your business if you don’t make full use of the range of social media platforms available to promote the great content you are producing. Use Twitter or SnapChat for short, light-hearted and fun glimpses into your daily activities. Add in a Facebook and Google+ page to make finding and contacting your business easier. Let LinkedIn build up your professional face by making useful contacts and developing brand awareness through the LinkedIn Pulse personal posts option.